DataWeave’s platform works seamlessly across all forms of ecommerce platforms/models: marketplaces, D2C websites and delivery intermediaries. The new product enhancements provide brands access to tailored dashboard views that track KPI achievements and trigger actionable alerts to improve online search rank visibility, protect product availability and optimize share of search 24/7. Drive profitable growth with the right marketing and content strategies.Increase sales and market share by monitoring market share changes alongside Digital Shelf key performance indicators.Efficiently invest marketing spends with access to market share insights.Make products easily discoverable across retail platforms.
Karthik Bettadapura, CEO and co-founder of DataWeave explains, “Our new enhancements help brands improve online search rank visibility and quantify the impact of digital investments – especially in time for the busy holiday season.” The solution is designed to: Shelf Analytics offers valuable insights and competitive advantages. In response, DataWeave has launched the next generation Digital Shelf Analytics suite to help brands across retail categories directly address today’s costly market risks to drive ecommerce growth and gain a competitive advantage. Similarly, many brands have established or are building out a Direct-to-Consumer (D2C) model so they can fully own and control their customer’s experiences. For example, sales for delivery intermediaries such as Doordash, Instacart, Shipt, and Uber have gone from $8.8 billion in 2019 to an estimated $35.3 billion by the end of 2021.
The ecommerce industry is also undergoing fundamental changes with newer, emerging solutions and traditional business models evolving to adapt to the changing environment. 6.3 percent for brick and mortar), led by apparel and accessories, furniture, food and beverage, and health and personal care. ecommerce will rise nearly 18 percent year-over-year (vs. Digital Shelf Analytics BreakthroughĮMarketer forecasts that 2021 U.S. As online marketplaces mature, more brands need to make daily changes to their digital marketing strategies in response to these market pressures, shifts in demand, and competitive trends.
Right now, brands face urgent market pressures like out-of-stocks, an influx of new competitors and rising inflation, all of which erode profitability. As ecommerce grows in complexity, brands need new ways to grow sales and market share.
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